Our Process

Our initial workshops focus on mapping your business to identify your existing actions, assets, systems, and resources.

This global view of your Conversion Path lets us speak the same language, get aligned on goals, and reveal many of the higher-level challenges you may be facing.

Next, we’ll flesh out your Conversion Path with any available data, prioritizing the numbers most closely-related to your goals and challenges.

Key data in our most important areas of interest helps us make informed decisions, and identify gaps in our knowledge.

With your help, we’ll identifying the key areas we’d like to affect change.

Then, we ranking priority projects based on their level of importance, your control over the problem, and our available insight. This is cross referenced with our budget and resources.

Now, it’s time to take action. Based on the overall strategy, we’ll Implement clearly defined campaigns and projects, with measurable goals and reasonable timelines.

Here, we’ll assess the results of our campaigns/projects, as well as the changes we were able to affect.

We’ll use this information to enhance our map of your business, and then begin the process again: collect relevant data, create a strategy, execute, and then iterate again.