Conversion Path Optimization is a systematic, data-driven methodology that provides Strategic Support, as well as implementation, in three main areas — Content Creation, Marketing Automation, and Conversion Rate Optimization.
The overall objective is simple — to measure, manage, and improve your cost-per-new-customer and lifetime customer value.
The execution is as intricate and personalized as your business.
Strategic Support
All of your efforts can improve your Conversion Path, but picking the right blend of assets, actions, and reporting to implement for your business can make the difference between growing on a scale of months vs years.
Ready for a strategy worthy of your product?
Content Creation
Customer preferences and digital algorithms are ever-changing, and building your digital presence can be an expensive, uncertain process.
We’ll work with you to understand your unique identity and offering, and create human, high-performing content for every step of your customer journey.
Ready to attract new eyes and turn them into leads, customers, and promoters for your business, at a cost that fits your budget?
Marketing Automation
Personalized relationships are the foundation of the new digital marketing, but relying solely on 1:1 agent-to-customer communication can leave your business struggling to scale.
Our marketing automation services help you automate, streamline, and track your nurturing and conversion process, so you can connect with customers right when they need it most.
Ready for personalized sales and marketing, at scale?
Conversion Rate Optimization
Hunches are helpful, but data is definitive. Our team integrates with your existing CRM, reporting, or analytics software to give you a full picture of your business and the results of your efforts.
Then, we act on those insights, using split-testing and data analysis to improve your existing assets and create new ones where needed.
Ready for business recommendations you can see, test, and trust?
Ready to start immediately improving your cost-per-new-customer and lifetime customer value?
Not sure just yet? Get a Free DIY Conversion Path Assessment, and test the method for yourself!
Fallen Star Media 